New Zealand Business Directories
By Anna Hayes 2017-12-09
With the huge growth in internet usage, more and more Kiwis are going online to find the business services they are looking for. In fact, in 2016, 91% of New Zealanders were actively using the internet. And 70% spent more than 2 hours a day online.1 What this tallys out to, is if you are a business and you aren't online, you are missing out!
The good news is that there are many ways to get yourself online. The main option is to have your own website, and these are becoming more and more affordable. If you'd like to find out more about getting a website, call Kiwi Web Works on 0800 999 549.
If having your own website is a little cost prohibitive right now, then there's more good news. There are a number of really high quality online business directories that you can get your business listed on for free. These business directories are a great idea for all businesses, whether you have your own website or not.
Google Business
The absolute most important business directory is Google's own Google My Business. This business directory is free to all, whether you have a website or not, and lists your business in its verified location on Google Maps. People can ask Google Maps for directions to your business, find photos, give reviews and much more. If you're looking to promote your business, this is the first place to start!
Get your business listed here: Google My Business
Infodats
This free business directory helps you find the best businesses and services in your area that you are looking for. Whether a hotel, chimney sweep, or gym, users can search for and find local businesses.
Get your business listed here: infodats
Love New Zealand
Since June 2017, you can now also list your business for free on Love New Zealand. The Love New Zealand website is unique, in that it does not focus on just being a directory, it includes information, photos, radio stations and everything and anything else about New Zealand and is therefore highly ranked in searches for New Zealand. Just create an account and you can register as many free listings as you like.
Get your business listed here: Love New Zealand
Yelp NZ
Free to list, the Yelp directory is huge internationally with a site dedicated to just New Zealand. This site includes reviews, nearby businesses and cool features like having directions sent to your phone.
Summary
If you are a business owner in New Zealand - big or little - you must have your business on the internet. Whether you have a website or not, getting listed on the top business directories will increase exposure to your website (if you have one), and drive customers to your phone or door.
1 NZ Internet Use: Latest Stats. http://elementdigital.co.nz/nz-internet-use-latest-stats/ Accessed 26/10/2017
About the Author
Hi, I’m Anna Hayes — a marketing strategist and website designer at Innovate Digital. I help New Zealand businesses and wellness brands grow with clarity, creativity, and purpose through thoughtful design and authentic digital marketing.
Alongside my work at Innovate Digital, I’m also passionate about natural health and wellbeing. My personal health journey began when I discovered the power of natural products through doTERRA and Nu Skin. What started as a way to support my family’s wellbeing has become a mission to help others live healthier, more balanced lives — while empowering them to build sustainable businesses of their own.
I love that both brands focus on quality, ethical sourcing, and community — values that mirror the way I approach my digital marketing work: with care, transparency, and long-term vision.
If you’d like to connect about digital strategy, brand design, or natural wellness opportunities, I’d love to hear from you.
Anna Hayes
